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Did you know the human brain processes images 60,000 times faster than text? Humans are visual creatures by nature. So when 90 percent of the information transmitted to the brain is visual, it only makes sense that a visual strategy for learning is an extremely effective way to transfer knowledge and skills.
Video learning is a visual game changer. Let’s explore a little more about the benefits of video learning for your organization to more effectively reach its learners, as well as how to ensure your video solution is a good one.
Aside from being an effective way to deliver information to your learners, there are other key benefits to utilizing video in learning and development.
FLEXIBLE: Video learning is a versatile and flexible solution. Video can stand on its own or be incorporated into other learning delivery methods like virtual instructor-led training or as part of a microlearning curriculum. Video learning also provides flexibility for access. Your learner can access video at any time, anywhere, and on any device.
ENGAGING: Using videos to deliver your content naturally engages learners more. Video-based learning methods like animation, live-action, documentaries, explainer videos, etc., are not only more interesting but also more effective at explaining and fully illustrating concepts.
CONSISTENT: Video ensures consistency of your message. Instructor-led training might be delivered a bit differently with each session. But with video, a quality lesson can be recorded and preserved so that each and every learner receives exactly the content you intended for them.
UPPING THE ANTE
Going beyond discussing the benefits of video for your organization's learning strategy, it’s also important to think about what you can do to maximize those benefits and take visual learning from good to great.
A QUALITY SCRIPT: The script is the framework and foundation for your video and – just like the foundation for anything – it must be a solid one to set the tone for success. Identify which key learning objectives are your focus for the video and establish an overall goal. As you write the script with that goal in mind, incorporate all visual and audio aspects. Remember, a script is essentially a set of directions for whoever is shooting or appearing in your video.
KNOW YOUR AUDIENCE: Who are your learners? Taking the time to do a little research and really understand who your audience is and what makes them tick will allow you to deliver a more personalized and relatable video.
INTERACTIVE: If you have the tools available, interactive video – essentially video where viewers control what happens next – can take learner engagement and personalization one step further. Interactive videos allow for learners to be more than observers – they can actively participate and choose the direction they take.
Video learning is an important tool to have as part of your learning strategy. Whether you are using it as part of an instructor-led curriculum or as a stand-alone module, videos are effective and impactful for learners. Our team of industry experts is ready to team up with you and discuss your video learning strategy. Click here to contact Jed, our President, and find out how Ardent can complement your L&D team.
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