We collect and may transmit personally identifiable information that you voluntarily provide to us through the Site (“Your Information”). Personally identifiable information that we collect and transmit may include, but will not be limited to: your first and last name, your company name, your job title, your mailing address, your e-mail address, your telephone number, your billing information, information contained in any e-mail or other communication you send to us, information you give to us in any other way and any other identifier that permits us to identify or contact you.
Whenever you interact with the Site, we automatically receive and record information from your browser. Other information collected automatically may include your IP address, the type of browser or application you are using to access the Site, the operating system, the date and time of your visit and the identity of the Site page or feature you are requesting. We may use IP addresses to analyze trends, administer the Site, and gather broad demographic data for aggregate use. We may also collect information regarding the device(s) you use to access or use the Site.
We may also use “web beacons,” i.e. “web bugs” or “single-pixel” or “clear” GIFs, on the Site. Web beacons allow ad networks to provide anonymized, aggregated auditing, research, and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their website.
We do not collect any personal information about you that is identified under the European General Data Protection Regulation (GDPR) as special category data. Special category data includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, personal or political opinions, trade union membership, information about your health, and genetic and biometric data. Nor do we collect any information about criminal convictions and offenses. If we learn that we have collected such personal information, we will take steps to delete the data as soon as possible.
We may use and share non-personal, de-identified information (i.e. information that cannot be used to identify you) for any lawful business purpose without any obligation or accounting to you. For example, we may use nonpersonal information for developing products, services, and providing those offerings to other users and third parties. We may use your personal information to generate non-personal information. When we do so, we will take reasonable measures to ensure that the non-personal information is no longer personally identifiable and cannot later be used to identify you. We may also disclose non-personal, aggregate, anonymous data in a deidentified format to investors and potential partners based on information collected from users
In general, Your Information is used either to fulfill services and products you order, respond to requests that you make, process transactions, facilitate your request for a quote or to aid us in serving you better. We will not share Your Information with other businesses unless (i) we feel they can better fulfill your consultation or service request, (ii) it is necessary for us to perform or fulfill the products and services you order from us, or (iii) the business is providing products or services to us. We may use Your Information to provide you with electronic newsletters or promotional e-mails as well as information and offers about our products and services, however, you may “opt-out” at any time by following the unsubscribe instruction provided in the e-mails we send you or by replying with “unsubscribe” if no unsubscribe instructions are available.
We employ other companies and people to perform tasks on our behalf and we may need to share Your Information with them to provide services to you. For example, we may hire a third party to perform advertising services for us. Unless we tell you differently, they do not have any right to use Your Information beyond what is necessary to assist us.
We may also disclose Your Information at the request of law enforcement or government agencies or in response to subpoenas, court orders, or other legal processes to establish, protect, or exercise our legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. We may disclose Your Information in order to protect the rights, property, or safety of a user or any other person. We may disclose Your Information to investigate or prevent a violation by you of any contractual or other relationship with us or your illegal or harmful activity.
The e-mail address you provide during the Site registration process will be the e-mail address we will use for all Site-related communications with you. We may also send you messages via the Site. Monitoring and responding to these messages in an appropriate manner is your responsibility. The Site may contain links or forms that can be used to contact us so you can comment, make a complaint, make suggestions, and ask questions. You represent and warrant that any information you enter into the Site is correct and applies only to you and that you will keep your e-mail address and other information about you in your account up-to-date.
We use reasonable measures to maintain the security of Your Information and to guard Your Information from unauthorized access or unauthorized alternation, disclosure or destruction. Even so, technical mistakes are possible. No company, including us, can fully eliminate security risks associated with Personal Information.
We restrict access to Your Information to our employees, contractors, and agents who need to know the information in order to process it on our behalf. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes, or fail to follow policies. Therefore, while we use commercially reasonable efforts to protect Your Information, we cannot guarantee its absolute security. If an applicable law imposes any non-disclaimable duty to protect Your Information, you agree that intentional misconduct will be the standard used to measure our compliance with this duty.
In the event of any data breach, we will contact you via the e-mail address that you have provided to us via this Site.
Protecting your account login credentials (i.e. your username and password) from unauthorized access is your responsibility. You may not share your login credentials with any third party. We recommend you log out after accessing your account, change your password on a periodic basis, and limit access to your computer or device and its browser. While we use commercially reasonable security measures to prevent unauthorized persons from accessing our files or tampering with the Site, we cannot guarantee that these efforts will always be successful. We do not represent, warrant, or guarantee that our safeguards will protect the total privacy of Your Information disclosed on the Site. Your Information may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to or from us. We cannot and do not ensure, represent, warrant, or guarantee the security of any information you transmit through the Site.
We retain Your Information for as long as required, allowed or as long as we believe it is useful, but do not undertake retention obligations. We may dispose of Your Information in our sole discretion without notice, subject to applicable law that specifically requires the handling or retention of Your Information. You must keep your own, separate back-up records of your data.
We may buy, merge, or partner with other companies or businesses and in so doing, acquire or transfer information. Your Information collected through the website may be among the transferred business assets. In the event that a portion or substantially all of our assets are sold or transferred to a third party, Your Information would likely be a transferred business asset, and you hereby agree to such a transfer.
This Site is not intended for use by those under the age of 18, nor is it targeted to those under the age of 18. If you use the Site, you hereby represent and warrant that you are at least 18 years of age. No one under the age of 18 may provide any information to or on the Site. We do not knowingly collect personal information from those under the age of 18, nor do we knowingly sell or otherwise disclose the personal information of those under the age of 18. If you are under the age of 18, do not (i) use or provide any information on the Site or through any of its features, (ii) use any of the interactive or fillable features of the website, or (iii) provide any information about yourself to us, including your name, address, telephone address, e-mail address or any other information that could be used to identify you. In compliance with the Children’s Online Privacy Protection Act, any information we receive from users we believe to be under the age of 18 will be purged from our database.
If you are a California resident, you have certain data protection rights. Under the California Consumer Privacy Act of 2018 (CCPA) and California Civil Code § 1798.83, you have the right to exercise the following rights:
You have the right to know:
In connection with any personal information we may sell or disclose to a third party for business purposes, you have the right to know:
Ardent does not sell (as is defined in the CCPA) the personal information we collect, and will not sell it without providing a right to opt out.
Subject to certain exceptions set out below, upon receipt of a verifiable request from you, we will:
Please note that we may not delete Your Information if it is necessary to:
You have the right not to be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot:
Please note that we may charge a different price or rate to you if that difference is reasonably related to the value provided to us by Your Information.
In addition to CCPA, California Civil Code § 1798.83 permits users that are residents of California to request the following information regarding our disclosure of Your Information to third parties for those third parties’ direct marketing purposes (i) a list of certain categories of personal information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year; (ii) the identity of certain third parties that received personal information from us for their direct marketing purposes during that calendar year; and (iii) where the nature of the third parties’ business is not reasonably determinable, examples of the products or services marketed (if we have that information). If you are a California resident and would like to make such a request, please email us at firstname.lastname@example.org.
If you are a resident of the European Union (EU), you have certain data protection rights under the European General Data Protection Regulation (GDPR).
To process Your Information, we must have a legal basis for doing so. We may process Your Information under the following conditions:
In certain circumstances, you have the following data protection rights with respect to Your Information that we collect and process:
You may exercise any of the rights enumerated above by contacting us at email@example.com. Please note that we may ask you to verify your identity before responding to such requests.
You also have the right to complain to a Data Protection Authority about our collection and use of Your Information. For more information, please contact your local data protection authority in the European Economic Area.
If a Data Processing Addendum (DPA) is required, that can be requested using the information below.
With questions, e-mail firstname.lastname@example.org.