Weight Watchers Boosts Lifetime Value With Leader Engagement


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Managing Change in a Membership-based Business

When new competitors threatened Weight Watchers’ market share, executives called on Ardent to develop eLearning courses and video assets for a new health program.


The Challenge

When new competitors threatened company success, Weight Watchers leaders rushed to increase their value offering with a new weight loss program. In addition to tracking meals, members would be better equipped to manage their environments and establish healthy routines. The challenge was multi-fold. To successfully transition current members to the new program, the company needed to excite its nationwide leaders and train them on how to communicate the updates to their local chapters. Ardent was called in with just over two months until the make-or-break launch day.

The Results

In the end, company leaders felt thrilled with the deliverables. The learner-centric, educational assets effectively engaged leaders. Local markets successfully integrated members into the new WeightWatchers program, and the corporate team achieved their overall program goals. When asked about their experience working with Ardent, the team shared, “Working with Ardent has renewed my faith in what’s possible when you have the right people involved!”


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