While evolving their business and organizational processes, a global manufacturing company discovered an opportunity to use learning and development as a lead generation tool to enable sales and marketing goals. The learning strategy, which added a new facet to the business plan, is set to launch in 2020.
The client wanted to strengthen their position as an industry-leader and experts in the field, and found it imperative that they display an approachable, accessible and solutions-driven mindset. In addition, the client placed a large focus on using learning and development as a lead generation tool to assist sales and marketing teams with their market position.
“I am very please with the quality of your work. Ardent goes above and beyond what any other vendors do for us. I am excited to be partnering with them on our Learning & Development strategy." —Key Stakeholder