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While evolving their business and organizational processes, a global manufacturing company discovered an opportunity to use learning and development as a lead generation tool to enable sales and marketing goals. The learning strategy, which added a new facet to the business plan, is set to launch in 2020.
The client wanted to strengthen their position as an industry-leader and experts in the field, and found it imperative that they display an approachable, accessible and solutions-driven mindset. In addition, the client placed a large focus on using learning and development as a lead generation tool to assist sales and marketing teams with their market position.