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When you pop into the grocery store for spaghetti sauce and find half an aisle covered in jars, what do you do?
According to consumer research, you freeze. This analysis paralysis is a natural reaction to over choice. When faced with more than a few
options, a brain drain called decision fatigue sets in. By the end of your grocery trip, you may even lose your appetite.
In the learning industry, this phenomenon happens when companies equip learners through generic libraries like Lynda.com and Udemy. By the time a learner selects their learning content, they may be too zapped to process the lesson.