Does my Organization Need a Digital Transformation Strategy?


You may have heard the phrase “digital transformation” circling around the past few months. But what exactly is a digital transformation? Our friends at Slack put it best:

A digital transformation refers to the adoption of digital processes and tools to achieve strategic business goals. It’s a complex, multifaceted process that represents a massive cultural shift in the workplace and changes that affect every part of an organization.

How Does a Digital Transformation Impact my Organization?

Quite simply, a digital transformation is a fundamentally new way of thinking. It requires organizations to merge the gap between business goals and technology processes—and in doing so, it ignites a discussion about the way people collaborate, not just the technology they use to do so.

Many organizations see the word “digital” and immediately think of new systems, technologies and software that need to be implemented. However, the most challenging—and rewarding—aspect of a digital transformation is the ability to create more productive, collaborative and result-generating teams.

As technology evolves, teams should too.

How do I build a Digital Transformation Strategy?

Start by creating a clear vision of how you want a digital transformation to shape your organization. Your goals should focus on the end-result and sustainability, rather than short-term goals. This vision should put your employees and customers at the forefront: how will new processes benefit them? What is your competitive advantage, and how will the adoption of these new tools and processes create a more profitable business? Where are the current gaps in your organization’s structure?

How do I Implement a Digital Transformation Strategy?

After outlining your vision, you’ll need to identify how to create a learning environment to implement the changes. In a report by Actual Experience, 88% of business leaders believe that a consistent digital experience for employees is crucial to a company’s success.

Encouraging internal teams to adopt new processes is a tricky task. Oftentimes, employees are frustrated about having to take time to learn new software or programs, but having an engaging and robust learning environment can help combat tension. Training should focus on each person’s unique learning style with access to resources when questions arise.

Now What?

Here’s the good news: your digital transformation strategy (and its implementation) isn’t a box to cross of your list. It’s an on-going journey. Your strategy should change as your business changes, clientele grows and employees evolve.

Ardent places a large emphasis on the 360 degree lifecycle of learning, from the initial training to sustainment practices.

If you’re ready to implement a digital transformation strategy, let us know! We have endless resources to make sure your team is properly trained and ready to take the business to new heights

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