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In the 1990s, Pine and Gilmore coined the term “The Experience Economy” reflecting a shift in the way businesses marketed their offerings. The idea is that an experience occurs when a company intentionally uses its goods or services to engage customers and create uniquely valuable memories. Think of the immersive experience at Disney World, where everything is designed down to the exact detail to make you feel like a character living through the special moments from your favorite scenes.
One of the strongest indicators of the experience economy is that 78% of millennials, the largest adult group worldwide today, choose to spend their money on a desirable experience over something material.
Ultimately, the shift to an experience economy radically changes how we spend our time and money.
But what are good experiences and how do we create them?
The answer lies in the ways we design experiences. To achieve that immersive and personal effect, we need to know the people we are designing for. This is when Design Thinking — a methodology used to solve complex problems and meet peoples’ needs and desires — comes into play.
By exploring ideal future states with the end-user in mind, Design Thinking has been changing our lives for the better. AI products of tomorrow, personalized healthcare services, social innovations, and people-centric spaces are just a few examples in action. These experiences not only solve our problems, but also elicit a positive emotional response, and drive usage and behavior.
But how about our learning experiences, specifically? How do we design ones that can fit into the flow of life and satisfy the insatiable appetite for learning new skills?
Let’s look at 5 ways Design Thinking is changing how we craft learning experiences.
A Design Thinker embraces empathy, optimism, iteration, creativity, and ambiguity. Most critically, Design Thinking keeps people at the center of every process. It also helps us meet the learners where they want to be and design the learning experiences that improve the process of getting there. When we stay focused on our learners, we can create optimal and creative solutions that meet their needs.
If you want to learn how Ardent can help you build learner-centric solutions or run a Design Thinking workshop, reach out to one of our Ardent Experts today.