As electric vehicles change the auto industry, Kia needed to inspire the organization and motivate advocates at all levels. This moment required a big response: The Shift Forward EV Expo. Ardent created a high-energy, experiential, and motivational event with six separate immersive experiences that built foundational knowledge, inspired EV believers, and provided insight into the EV customers’ mindset and lifestyle.
350+ participants in 3 days
Fast-paced and free-flowing
Instructor-led training
EV driving experience
Gamification
1st major live training even post-COVID
Account Executives (AEs) working in TV and digital ads at the E.W. Scripps Company found it difficult to learn about new products, sell the right product mix, and promote that mix to consumers. Through a series of Design Thinking workshops, we collaborated with Scripps to create a learner journey for their sales training.
Recommended a variety of modalities: a self-assessment, digital tools, and community-based learning
Aligned learning to what AEs needed most: product and industry training, emotional intelligence, soft skills, and presentation training
Envisioned technologies to bring the experience to life
Identified metrics and KPIs to measure impact on the learner and business overall
As automotive manufacturers continue to embrace the future, Kia’s workforce needed an easy way to stay informed on the latest vehicle features, specs, and innovations to deliver an elevated experience to buyers. Ardent developed the Kia Product Presentation Center to provide sales consultants with a wealth of vehicle knowledge at their fingertips.
Accessible anytime, anywhere
Intuitive and user-friendly site design
Key information on trending topics
24k+ users since launch
75k page views per month
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