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Automotive is in our DNA

Ardent has been delivering innovative and practical training solutions for the auto industry for 30+ years.

Our areas of expertise include:

Product Knowledge

New vehicles keep coming, with rapid advances in technology. We ensure dealer personnel has the right information, at the right time.

Customer Experience

Whether they are buying a vehicle or getting one serviced, the experience your customers receive is frequently the primary driver of their loyalty.

Electric Vehicles

As the industry moves to electric vehicles, a certain skepticism remains at dealers. We inspire a mindset shift from skeptic to EV Believer. 

Field & Regional Training

Field personnel play a critical role in every OEM’s blueprint for success, bridging the gap between corporate objectives and dealer expectations.

Fixed Operations

As vehicles and customer expectations evolve, service and parts departments deserve training support to stay at the top of their game.

Dealership Management

High-performing teams provide great customer experiences, meet KPIs, deliver results, and often have this in common: strong leadership.
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New vehicle launch training

When OEMs launch a new vehicle, the training rolled out to dealers can take many forms: dealer-to-dealer tours, multi-city events, ride-and-drives, livestreams, unique selling point videos, eLearning, and various hybrid solutions combining all of the above. Whatever you have in mind, know that Ardent has the experience to support it.

Our approach typically follows three phases:

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Pre-launch: 
build excitement
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launch event: 
Experience firsthand
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Post-launch: 
Sustain momentum

Facilitated training

For certain topics, there’s nothing as effective as being guided by an experienced and charismatic facilitator.

  • Flexible Delivery: from fast-paced in-dealer sessions, to immersive in-market events, to fully virtual models, we can support your vision.
  • Deep Facilitator Network: our roster of trainers is unmatched – they’ve worked in dealerships, know this world, and how to connect with the audience.
  • Train-the-Trainer Model: have your own trainers? We can set them up for a seamless rollout with a robust T3 covering content, pacing, and Q&A.

Custom learning

We don’t do ‘off-the-shelf’ – our automotive solutions are tailored to fit your brand, business and goals. From performance support tools to instructor-led workshops and everything in between, we use eye-catching visuals and proven instructional methodologies to deliver immediate and lasting impact.

Tell us your vision

Our work is award-winning

While we’ve been recognized for work across a diverse set of industries and delivery methods, the work we do for our automotive clients has been, and will always be our bread and butter.

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Looking to accelerate your training?

We help OEMs, dealer groups, and the automotive industry elevate their workforce.

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1 Bausch and Lomb PI Suite 930
Rochester, NY 14604
(585) 454-1240

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