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Automotive is in our DNA

Ardent has been delivering innovative and practical training solutions for the auto industry for 30+ years.

Our areas of expertise include:

Product Knowledge

New vehicles keep coming, with rapid advances in technology. We ensure dealer personnel has the right information, at the right time.

Customer Experience

Whether they are buying a vehicle or getting one serviced, the experience your customers receive is frequently the primary driver of their loyalty.

Electric Vehicles

As the industry moves to electric vehicles, a certain skepticism remains at dealers. We inspire a mindset shift from skeptic to EV Believer. 

Field & Regional Training

Field personnel play a critical role in every OEM’s blueprint for success, bridging the gap between corporate objectives and dealer expectations.

Fixed Operations

As vehicles and customer expectations evolve, service and parts departments deserve training support to stay at the top of their game.

Dealership Management

High-performing teams provide great customer experiences, meet KPIs, deliver results, and often have this in common: strong leadership.
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New vehicle launch training

When OEMs launch a new vehicle, the training rolled out to dealers can take many forms: dealer-to-dealer tours, multi-city events, ride-and-drives, livestreams, unique selling point videos, eLearning, and various hybrid solutions combining all of the above. Whatever you have in mind, know that Ardent has the experience to support it.

Our approach typically follows three phases:

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Pre-launch: 
build excitement
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launch event: 
Experience firsthand
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Post-launch: 
Sustain momentum

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But who is Ardent really?

We’re people just like you, and Ardent has always been proud to encourage our team to embrace their true selves. We share a common set of values, but our interests are wide and varied.

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Interested in joining our team?

We're always excited to meet passionate L&D professionals like ourselves.