--- title: eLearning Solves Satisfaction Concerns --- [![Ardent Automotive Insights](https://www.ardentlearning.com/hubfs/ardent_auto_insights_logo.svg "Ardent Automotive Insights")](https://www.ardentlearning.com/automotive) [![Contact Sales](https://no-cache.hubspot.com/cta/default/6156179/f5d4317c-a652-4611-8166-a9bf7ff77b44.png)](https://cta-redirect.hubspot.com/cta/redirect/6156179/f5d4317c-a652-4611-8166-a9bf7ff77b44) ** ** ** [![Ardent Automotive Insights](https://www.ardentlearning.com/hubfs/ardent_auto_insights_logo.svg "Ardent Automotive Insights")](https://www.ardentlearning.com/automotive) [![Contact Sales](https://no-cache.hubspot.com/cta/default/6156179/f5d4317c-a652-4611-8166-a9bf7ff77b44.png)](https://cta-redirect.hubspot.com/cta/redirect/6156179/f5d4317c-a652-4611-8166-a9bf7ff77b44) ** ** ** Search **Menu** ** ** [![Contact Sales](https://no-cache.hubspot.com/cta/default/6156179/f5d4317c-a652-4611-8166-a9bf7ff77b44.png)](https://cta-redirect.hubspot.com/cta/redirect/6156179/f5d4317c-a652-4611-8166-a9bf7ff77b44) ** ![Hero-CS-Honda](https://www.ardentlearning.com/hs-fs/hubfs/Resources/Case-Studies/Hero-CS-Honda.jpg?width=1920&name=Hero-CS-Honda.jpg "Hero-CS-Honda") # eLearning Solves Satisfaction Concerns ![PDF_icon](https://f.hubspotusercontent20.net/hubfs/6156179/Icons/PDF_icon.svg) #### *Download the full case study* [![Download](https://no-cache.hubspot.com/cta/default/6156179/613c7815-fbb2-4d42-8a06-67165a542e6c.png)](https://cta-redirect.hubspot.com/cta/redirect/6156179/613c7815-fbb2-4d42-8a06-67165a542e6c) ## When a Great Product Isn’t Good Enough Historically, American Honda’s vehicle sales have hinged on its industry-leading engineering. However, customer loyalty trends demonstrated that product quality alone was no longer enough to ensure customer satisfaction, owner loyalty, or future sales. American Honda needed to improve customer satisfaction levels by delivering a superior customer experience. ![challenge_icon](https://f.hubspotusercontent20.net/hubfs/6156179/Icons/challenge_icon.png) ## The Challenge Ardent worked with American Honda to perform a comprehensive needs assessment including a detailed analysis of the J.D. Power Sales Satisfaction Index (SSI) results to identify key areas in need of improvement. As a result of this research, we identified key areas as critical for improving the performance of retail-level sales managers and sales consultants. ## The Results Ardent’s courses were a hit! Equipped with a client-focused sales process and techniques to delight a variety of customers, retail employees could now meet customer expectations. Company leaders reported overwhelmingly positive feedback   [![Connect with Our Team](https://no-cache.hubspot.com/cta/default/6156179/a74b8179-1225-4343-8d4c-0e28537a9283.png)](https://cta-redirect.hubspot.com/cta/redirect/6156179/a74b8179-1225-4343-8d4c-0e28537a9283) [← Back to All Resources](https://www.ardentlearning.com/automotive/resources) Share [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.ardentlearning.com%2Fautomotive%2Fresources%2Felearning-solves-satisfaction-concerns%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.ardentlearning.com%2Fautomotive%2Fresources%2Felearning-solves-satisfaction-concerns%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.ardentlearning.com%2Fautomotive%2Fresources%2Felearning-solves-satisfaction-concerns%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.ardentlearning.com%2Fautomotive%2Fresources%2Felearning-solves-satisfaction-concerns%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=eLearning%20Solves%20Satisfaction%20Concerns) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.ardentlearning.com%2Fautomotive%2Fresources%2Felearning-solves-satisfaction-concerns%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.ardentlearning.com%2Fautomotive%2Fresources%2Felearning-solves-satisfaction-concerns%3Futm_medium%3Dsocial%26utm_source%3Demail) ![ardent_logo_white](https://www.ardentlearning.com/hubfs/ardent_logo_white.svg "ardent_logo_white") 1 Bausch and Lomb PI Suite 930 Rochester, NY 14604 Call us: [(585) 454-1240](tel:585-454-1240) Copyright © 2022 Ardent Learning Inc. All Rights Reserved. [Privacy Policy](https://ardentlearning-6156179.hs-sites.com/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=5619596&fmt=gif)