With an increasingly complex and technology-forward vehicle, a well-established automotive company recognized the need for digital training tools to support sales teams and meet the needs of a new, savvier customer.
New products bring about the need to innovate and improve training materials for sales teams. As a leading vehicle manufacturer added new options for vehicles in its lineup and prepared to bring more technologically-complex features to upcoming models, the company’s L&D team knew it had the potential to elevate the brand – and provide a superior customer experience to a new, savvier customer. In a partnership with Ardent, the company aimed to create a high-tech, customer-focused sales training program to educate, further explain vehicle features and benefits, and help sales representatives inspire potential buyers.
