Company Rebrand Requires Transformative Learning Solutions

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A Strategic Rebrand

After initiating a strategic rebrand, a global leader in residential furniture recognized the need for a custom learning solution to introduce the organization’s new identity while reinforcing existing values.

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The Challenge

Acquisitions made up roughly 70% of the organization’s growth and rebranding initiatives—effectively integrating these new brands into a single, cohesive identity created a clear need for training and support. The client was looking for branded training that reflects these new changes in an effort to foster a sense of community. Through this transformation, the client felt it prudent to invest in tools to support a more modern look and feel while boosting employee morale and engagement.

The Results

The Learning Management System provided benefits to staff in time for a prominent sales event, giving employees an opportunity to
boost their familiarity with the new brand. The client saw an “uptick in dealer registrations and engagement.” The client’s internal teams provided position feedback on the updated Product Knowledge Courses with an emphasis on the ease of
use and interactive content.

 

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