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If you still think that live streaming is only for news, sporting events, and video games, then you are missing out on one of the best tools in the digital space. Yes, there was a time when live streaming was reserved for big businesses with technology infrastructure (and a great broadband connection). However, with more accessibility and the widespread introduction of high-speed internet, almost anyone can live stream – from a live concert to your next-door neighbor.
Live streaming technology adds a new level of engagement and innovation to your training and development programs in various ways.
Setting up an effective live streaming session can be as challenging as it is engaging. Like many technologically advanced platforms, a few things can go awry. Here are the top factors to take into account for a successful live stream for your business.
When you plan live streaming as part of your learning and training programs, you first need to have the proper infrastructure in place. Slow processors, overloaded servers, and grainy, low-resolution cameras may take away from your message, and you might lose your audience or fail to reach your training goals.
Here are the primary things you need for a live stream:
The camera you choose plays a critical role in ensuring the overall success of your live stream. Look for a device with a resolution of 720p or higher – 1080p is ideal – and a minimum of 15 frames per second (fps). Other nice-to-have features include movement sense to follow your speaker as they move and a sensitive omnidirectional microphone. Make sure to do your research and choose the camera that best suits your needs – and is compatible with your computers and operating systems.
Where you stream matters. We suggest a platform built for webinars and events that can offer data-rich, engaging solutions. There is a large variety of streaming platforms available today to fit your specific needs. To choose the best one, you need to identify your target audience, your goals, and your audience's needs.
Accessibility has a couple different definitions in this context. First, you should provide ample information about the live-streamed training and what to expect. Secondly, your audience should have the minimum tech standards to access the live stream – a reliable computer or laptop and high-speed internet access – especially if the live stream is a requirement.
Make sure to also include instructions on how to connect with your live streaming session. This way, you’ll ensure your team will be able to log in and troubleshoot effortlessly.
Once your setup is complete, it's time to plan your event – and ensure you're including these considerations.
There’s one crucial difference between live streaming and video tutorials: video tutorials are static, and the live stream is interactive.
If you want your audiences to feel this difference, make sure to plan for interactivity during the session. The instructor should be dynamic, engaging, and involve learners in the training. Ask questions, seek feedback, and ask for responses. You can also create polls, quizzes, and games to keep things interesting.
Also, plan short and lively learning sessions instead of long and boring lectures. All these steps would keep your audience engaged during a live session.
When your learners are balancing work, training, and other responsibilities, it’s surprisingly common for them to lose attention, become overwhelmed with the content presented, and fail to meet retention goals for the learning program. This theory applies to each type of learning but is especially applicable to live streaming, which has an additional layer of complexity: immediacy.
Remember the ABCs of avoiding sensory overload: assess your learners' attitudes toward live stream presentations and ask for feedback, use blended learning to meet all your learners' styles, and communicate expectations clearly and consistently.
What once was challenging and costly is now an affordable, innovative way to train your staff. Now, anyone can “go live” with a single click and bridge the gap between in-person learning and virtual learning with live-streamed learning.
Ardent offers solutions to fit all of your live-streaming events! Learn more about how we can help you have a successful live-stream event.